STORYTELLERS BLOG

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …

Media interviews aren’t easy. On-camera interviews are even more intimidating. So how do you stop dreading phone calls from the media? Interviewing is like writing. It’s a skill you should …

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

Not everyone cares. I know, that sounds pretty harsh. But, recognizing this reality may be the key to a successful communications program. As a young PR professional, this was a …

As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially …

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

Facebook Live, IGTV, Twitter chats, LinkedIn groups … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if you have …

Before embarking on any project, the general rule is to have clearly defined objectives and goals. Without them, the entire project is likely a waste of time and resources. But, …

Having the opportunity to travel the world as a college student is a truly remarkable experience. I recently had the good fortune to travel throughout central and northern Italy as …

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …

Allegiant Airlines, the Las-Vegas based budget airline, is currently under fire after 60 Minutes aired an investigative report about poor safety ratings relating to its use of the MD-80 aircraft and centered …

As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because …

Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and …

WordWrite Communications serves a variety of clients, but we also have a passion for helping local nonprofits tell their great, untold stories. In September, I was asked to speak to …

A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see …

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …