by WordWrite Staff, on Sep 8, 2020
Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …
Read Storyby Erin Hogan, on Feb 7, 2020
A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …
Read Storyby WordWrite Staff, on Jan 16, 2020
Media interviews aren’t easy. On-camera interviews are even more intimidating. So how do you stop dreading phone calls from the media? Interviewing is like writing. It’s a skill you should …
Read Storyby Jeremy Church, on Nov 1, 2019
A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …
Read Storyby Erin Hogan, on Sep 25, 2019
A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …
Read Storyby WordWrite Staff, on Mar 28, 2019
Not everyone cares. I know, that sounds pretty harsh. But, recognizing this reality may be the key to a successful communications program. As a young PR professional, this was a …
Read Storyby WordWrite Staff, on Jan 24, 2019
As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …
Read Storyby WordWrite Staff, on Nov 29, 2018
Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially …
Read Storyby Jeremy Church, on Aug 2, 2018
In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …
Read Storyby Jeremy Church, on Jul 26, 2018
In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …
Read Storyby WordWrite Staff, on Jul 12, 2018
Facebook Live, IGTV, Twitter chats, LinkedIn groups … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if you have …
Read Storyby WordWrite Staff, on Jun 28, 2018
Before embarking on any project, the general rule is to have clearly defined objectives and goals. Without them, the entire project is likely a waste of time and resources. But, …
Read Storyby Intern, on Jun 22, 2018
Having the opportunity to travel the world as a college student is a truly remarkable experience. I recently had the good fortune to travel throughout central and northern Italy as …
Read Storyby Intern, on May 24, 2018
There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …
Read Storyby WordWrite Staff, on May 18, 2018
Allegiant Airlines, the Las-Vegas based budget airline, is currently under fire after 60 Minutes aired an investigative report about poor safety ratings relating to its use of the MD-80 aircraft and centered …
Read Storyby WordWrite Staff, on Feb 7, 2018
As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because …
Read Storyby WordWrite Staff, on Jan 17, 2018
Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and …
Read Storyby WordWrite Staff, on Oct 11, 2017
WordWrite Communications serves a variety of clients, but we also have a passion for helping local nonprofits tell their great, untold stories. In September, I was asked to speak to …
Read Storyby WordWrite Staff, on Sep 15, 2017
A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see …
Read Storyby Erin Hogan, on Sep 12, 2017
Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …
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