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    STORYTELLERS BLOG

by Robin Rectenwald, on Sep. 8, 2020

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

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Topics:public relationscrisis communicationsmedia communicationscrisis planning

by Erin Hogan, on Feb. 7, 2020

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …

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Topics:public relationsmarketing

by Robin Rectenwald, on Jan. 16, 2020

Media interviews aren’t easy. On-camera interviews are even more intimidating. So how do you stop dreading phone calls from the media? Interviewing is like writing. It’s a skill you should …

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Topics:media relationspublic relationsmedia trainingPVTC

by Jeremy Church, on Nov. 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

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Topics:public relationscrisis communicationshouston astrosworld series

by Erin Hogan, on Sep. 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Hollie Geitner, on Mar. 28, 2019

Not everyone cares. I know, that sounds pretty harsh. But, recognizing this reality may be the key to a successful communications program. As a young PR professional, this was a …

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Topics:public relationsPESOcommunication lessonsmessage pyramidkey message plan

by Hollie Geitner, on Jan. 24, 2019

As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …

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Topics:storypublic relationsImportance of your Whystorytelling

by Hollie Geitner, on Nov. 29, 2018

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially …

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Topics:media relationspublic relationseventsstrategic communicationscommunityholidaysmedia pitching

by Jeremy Church, on Aug. 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

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Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Jeremy Church, on Jul. 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

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Topics:media relationspublic relationscrisis communicationsstorytellingB2C

by Hollie Geitner, on Jul. 12, 2018

Facebook Live, IGTV, Twitter chats, LinkedIn groups … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if you have …

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Topics:social mediapublic relationsB2Bmedia trainingB2Cmeasurement

by Hollie Geitner, on Jun. 28, 2018

Before embarking on any project, the general rule is to have clearly defined objectives and goals. Without them, the entire project is likely a waste of time and resources. But, …

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Topics:WordWrite Communicationspublic relationsanalyticsstorytellingmeasurement

by Intern, on Jun. 22, 2018

Having the opportunity to travel the world as a college student is a truly remarkable experience. I recently had the good fortune to travel throughout central and northern Italy as …

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Topics:media relationsWordWrite Communicationspublic relationsinternal communicationsinternstraditional PRItaly

by Intern, on May. 24, 2018

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …

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Topics:public relationsB2Binternal communicationsbloggingstorytellinginternsB2Cwritingdigital strategy

by Hollie Geitner, on May. 18, 2018

Allegiant Airlines, the Las-Vegas based budget airline, is currently under fire after 60 Minutes aired an investigative report about poor safety ratings relating to its use of the MD-80 aircraft and centered …

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Topics:storypublic relationscrisis communicationscrisis planning

by Hollie Geitner, on Feb. 7, 2018

As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because …

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Topics:media relationspublic relationsmedia training

by Hollie Geitner, on Jan. 17, 2018

Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and …

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Topics:public relationsmarketinggoals

by Robin Rectenwald, on Oct. 11, 2017

WordWrite Communications serves a variety of clients, but we also have a passion for helping local nonprofits tell their great, untold stories. In September, I was asked to speak to …

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Topics:media relationspublic relationsstorytellingnon-profit

by Louis Spanos, on Sep. 15, 2017

A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see …

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Topics:media relationssocial mediapublic relationsB2BLinkedInfacebookinstagramTwitter

by Erin Hogan, on Sep. 12, 2017

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …

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Topics:media relationssocial mediapublic relationsnewsjackingmedia communications

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