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    STORYTELLERS BLOG

by Megha Pai, on Jan. 30, 2020

We’ve seen social networks evolve from a place to connect only with people you know to a place where brands can connect with their fans. It’s a medium that’s forever …

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Topics:social mediasocial media strategyTikToksocial media 2020short-form video

by Hollie Geitner, on Dec. 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by John Durante, on Oct. 2, 2018

Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …

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Topics:social mediaLinkedInfacebookinstagramTwitterdigital marketing

by Intern, on Aug. 9, 2018

As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re …

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Topics:social mediacontent marketingvideocontent creationdigital marketing

by Hollie Geitner, on Jul. 12, 2018

Facebook Live, IGTV, Twitter chats, LinkedIn groups … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if you have …

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Topics:social mediapublic relationsB2Bmedia trainingB2Cmeasurement

by Paul Furiga, on Jun. 7, 2018

One of the most popular sitcoms in the 1990s, “Roseanne” was also one of several beloved shows to return to our television screens this fall after a long hiatus. ABC …

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Topics:social mediacrisis communicationsroseanne barr

by Louis Spanos, on May. 11, 2018

Social media has been a hectic landscape as of late. In the wake of the Cambridge Analytica privacy scandal, all organizations that deal with sensitive user data have been much …

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Topics:social mediaLinkedInfacebookinstagramTwittercybersecuritydata

by Louis Spanos, on Feb. 14, 2018

If you’re in the communications field in any way, shape or form, you’ve probably heard about the big change to Facebook’s algorithm. Mark Zuckerberg is hoping these adjustments to the algorithm …

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Topics:social mediaB2Bfacebookcontent creationalgorithm changeB2C

by Louis Spanos, on Sep. 15, 2017

A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see …

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Topics:media relationssocial mediapublic relationsB2BLinkedInfacebookinstagramTwitter

by Erin Hogan, on Sep. 12, 2017

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …

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Topics:media relationssocial mediapublic relationsnewsjackingmedia communications

by Noah Fleming, on Aug. 25, 2017

Facebook’s Q2 earnings report indicates video is one of the mediums it is looking to maximize. The social media behemoth is moving rapidly down a path toward stealing major revenue …

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Topics:social mediafacebook livefacebook

by Intern, on Apr. 7, 2017

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, 51 …

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Topics:social mediastoryinstagram

by Intern, on Mar. 15, 2017

Before the 2016 presidential election, most people probably couldn’t tell you why certain content came up first in their Facebook News Feed. As it turns out, the biggest measurement that …

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Topics:social media

by Jeremy Church, on Aug. 11, 2016

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …

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Topics:inbound marketingsocial mediastoryPESOreturn on investmentROI

by Paul Furiga, on Aug. 3, 2015

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators. The bad news: In …

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Topics:social mediastorystorytellingauthentic storycommunications strategy

by Paul Furiga, on Jul. 27, 2015

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …

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Topics:social mediastorystrategystorytellingnikesouthwest

by Christy Goodman, on Apr. 24, 2015

I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales …

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Topics:inbound marketingsocial media

by Intern, on Mar. 26, 2015

If you watched The Academy Awards last month you probably noticed #askhermore. If you follow award season, you know the set-up: an actress walks up to a reporter, let’s say …

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Topics:social mediaeventshashtag

by Paul Furiga, on Mar. 26, 2015

Now that LinkedIn endorsements have been around for a while, people have had the chance to get used to them and accept them as a part of their LinkedIn experience, …

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Topics:inbound marketingsocial mediaLinkedIn

by Rachel Borowski, on Jul. 24, 2014

Before we begin, I want to offer a disclaimer: This is not an article on how to be a “social media guru,” a “social media ninja,” or any other over-the-top title that …

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Topics:inbound marketingsocial mediapublic relations

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