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by WordWrite Staff, on Oct 2, 2019

Short-form video is certainly rising in popularity, and with a new app sweeping up the young-adult market, businesses and brands are jumping on board. While you’ve most likely heard of …

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Topics:storyvideodigital marketingdigital marketing campaignTikTok

by Paul Furiga, on Sep 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by WordWrite Staff, on Sep 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

by Paul Furiga, on Aug 30, 2019

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

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Topics:storystorytellingagency newsbusiness story

by Paul Furiga, on Jul 24, 2019

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

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Topics:storycrisis communicationsstorytelling

by WordWrite Staff, on May 1, 2019

If you’ve been following us awhile you know we are the agency of Story. WordWrite was the dream of our founder and CEO, Paul Furiga. He believed thoughtful and powerful …

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by WordWrite Staff, on Jan 24, 2019

As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …

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Topics:storypublic relationsImportance of your Whystorytelling

by John Durante, on Sep 20, 2018

Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …

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Topics:storystorytellingauthenticityJohn McCain

by WordWrite Staff, on May 18, 2018

Allegiant Airlines, the Las-Vegas based budget airline, is currently under fire after 60 Minutes aired an investigative report about poor safety ratings relating to its use of the MD-80 aircraft and centered …

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Topics:storypublic relationscrisis communicationscrisis planning

by Intern, on Apr 7, 2017

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, 51 …

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Topics:social mediastoryinstagram

by Jeremy Church, on Aug 11, 2016

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …

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Topics:inbound marketingsocial mediastoryPESOreturn on investmentROI

by Paul Furiga, on Aug 3, 2015

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators. The bad news: In …

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Topics:social mediastorystorytellingauthentic storycommunications strategy

by Paul Furiga, on Jul 27, 2015

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …

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Topics:social mediastorystrategystorytellingnikesouthwest

by Paul Furiga, on Jul 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Paul Furiga, on Jul 14, 2015

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing strategy

by Paul Furiga, on May 27, 2015

Ask a successful agent for the three most important words in real estate, and you'll get the answer: "location, location and location." Ask a successful communicator for the three most …

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Topics:storypublic relationsstorytellingstrategic communicationscommunication lessons

by Jeremy Church, on Jan 26, 2015

News broke last week that advertising agency Mullen would close its Pittsburgh office in March. From an economic standpoint, the news is disappointing because businesses will lose a long respected …

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by Intern, on Jan 7, 2015

This year, Coca-Cola has been coming up with campaign after campaign to distinguish itself from competitors. Although most sodas may be similar products, Coke has repeatedly given consumers a reason …

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Topics:storymarketing lessonscoca-colamarketing campaign

by Intern, on Dec 24, 2014

Here at WordWrite, we believe in the power of storytelling, just as we believe in the magic of Christmas. Christmas stories have a way of moving us year after year …

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by Paul Furiga, on Sep 17, 2014

Malcolm Gladwell -- frizzy haired, bespectacled and cerebral -- has become the thought-provoking chronicler and prognosticator of our crazed global society of the 21st century. Through his books (Blink, The …

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Topics:inbound marketingstoryinbound

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