STORYTELLERS BLOG

To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling. In my book, “Finding Your Capital …

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or someone (something?) like her. AREL is not a person and, in fact, it’s my …

The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …

It’s amazing to think how long humans have been using stories to connect and to teach important lessons. From cave drawings and Egyptian hieroglyphics to journalism and story time in …

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

If you’ve been following us awhile you know we are the agency of Story. WordWrite was the dream of our founder and CEO, Paul Furiga. He believed thoughtful and powerful …

As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …

Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

Before embarking on any project, the general rule is to have clearly defined objectives and goals. Without them, the entire project is likely a waste of time and resources. But, …

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …

Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …