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    STORYTELLERS BLOG

by Paul Furiga, on Sep 1, 2021

A version of this blog post appeared previously on the Forbes Agency Council blog. As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m …

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Topics:storytellingauthenticityCapital S Story

by Paul Furiga, on Sep 1, 2021

A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling. Today, …

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Topics:storytellingcommunications strategymarketing lessonsCapital S Storybrand

by Paul Furiga, on Sep 1, 2021

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza. That’s only fitting, because Southwest Airlines has proved the power of what I …

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Topics:storytellingstrategic communicationsbusiness storyCapital S Story

by Paul Furiga, on Feb 8, 2021

To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling. In my book, “Finding Your Capital …

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Topics:storytellingCapital S Storyartificial intelligence

by Dan Stefano, on Aug 3, 2020

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

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Topics:storytellingauthentic storyjohn lewisCapital S Story

by Paul Furiga, on Feb 19, 2020

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or someone (something?) like her. AREL is not a person and, in fact, it’s my …

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Topics:storytellingautomated journalismAREL

by WordWrite Staff, on Dec 20, 2019

The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …

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Topics:storytellingmarketing strategy2020Media Association of Pittsburgh

by Paul Furiga, on Dec 4, 2019

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …

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Topics:storytellingjournalismauthentic storyfred rogersa beautiful day in the nieghborhood

by WordWrite Staff, on Nov 8, 2019

It’s amazing to think how long humans have been using stories to connect and to teach important lessons. From cave drawings and Egyptian hieroglyphics to journalism and story time in …

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Topics:eventsstorytelling

by Paul Furiga, on Sep 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by WordWrite Staff, on Sep 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

by Paul Furiga, on Aug 30, 2019

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

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Topics:storystorytellingagency newsbusiness story

by WordWrite Staff, on Aug 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Paul Furiga, on Jul 24, 2019

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

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Topics:storycrisis communicationsstorytelling

by Dan Stefano, on Jul 9, 2019

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …

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Topics:storytellingcommunication lessonslee lacoccaauto industryFordcar salesman

by Dan Stefano, on Jun 13, 2019

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

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Topics:storytellingbusiness storyauthentic story

by WordWrite Staff, on May 1, 2019

If you’ve been following us awhile you know we are the agency of Story. WordWrite was the dream of our founder and CEO, Paul Furiga. He believed thoughtful and powerful …

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Topics:storystorytelling

by WordWrite Staff, on Jan 24, 2019

As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …

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Topics:storypublic relationsImportance of your Whystorytelling

by John Durante, on Sep 20, 2018

Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …

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Topics:storystorytellingauthenticityJohn McCain

by Jeremy Church, on Jul 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

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Topics:media relationspublic relationscrisis communicationsstorytellingB2C

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