by Paul Furiga, on Nov 19, 2021
The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics, “Godfather” films (OK, that’s debatable) and, of course, elements of stories. But we’re not talking …
Read Storyby Paul Furiga, on Sep 1, 2021
A version of this blog post appeared previously on the Forbes Agency Council blog. As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m …
Read Storyby Paul Furiga, on Sep 1, 2021
A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling. Today, …
Read Storyby Paul Furiga, on Sep 1, 2021
Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza. That’s only fitting, because Southwest Airlines has proved the power of what I …
Read Storyby Paul Furiga, on Feb 8, 2021
To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling. In my book, “Finding Your Capital …
Read Storyby Dan Stefano, on Aug 3, 2020
On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …
Read Storyby Paul Furiga, on Feb 19, 2020
Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or someone (something?) like her. AREL is not a person and, in fact, it’s my …
Read Storyby WordWrite Staff, on Dec 20, 2019
The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …
Read Storyby Paul Furiga, on Dec 4, 2019
It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …
Read Storyby WordWrite Staff, on Nov 8, 2019
It’s amazing to think how long humans have been using stories to connect and to teach important lessons. From cave drawings and Egyptian hieroglyphics to journalism and story time in …
Read Storyby Paul Furiga, on Sep 18, 2019
Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …
Read Storyby WordWrite Staff, on Sep 4, 2019
In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …
Read Storyby Paul Furiga, on Aug 30, 2019
Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …
Read Storyby WordWrite Staff, on Aug 23, 2019
Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …
Read Storyby Paul Furiga, on Jul 24, 2019
Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …
Read Storyby Dan Stefano, on Jul 9, 2019
Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …
Read Storyby Dan Stefano, on Jun 13, 2019
Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …
Read Storyby WordWrite Staff, on May 1, 2019
If you’ve been following us awhile you know we are the agency of Story. WordWrite was the dream of our founder and CEO, Paul Furiga. He believed thoughtful and powerful …
Read Storyby WordWrite Staff, on Jan 24, 2019
As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …
Read Storyby John Durante, on Sep 20, 2018
Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …
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