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    STORYTELLERS BLOG

by Robin Rectenwald, on Oct. 11, 2017

WordWrite Communications serves a variety of clients, but we also have a passion for helping local nonprofits tell their great, untold stories. In September, I was asked to speak to …

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Topics:media relationspublic relationsstorytellingnon-profit

by Paul Furiga, on Nov. 4, 2016

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and the lessons) are …

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Topics:public relationsstorytellingtraditional PRcommunication lessons

by Paul Furiga, on Aug. 3, 2015

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators. The bad news: In …

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Topics:social mediastorystorytellingauthentic storycommunications strategy

by Paul Furiga, on Jul. 27, 2015

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …

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Topics:social mediastorystrategystorytellingnikesouthwest

by Paul Furiga, on Jul. 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Paul Furiga, on Jul. 17, 2015

Communicators and marketers agree: great storytelling is the pinnacle of their profession. It's also the most misunderstood skill for communicators, marketers and those they serve. Why? In my previous post, …

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Topics:storytellingauthentic storythe wizard of oz

by Paul Furiga, on Jul. 14, 2015

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing strategy

by Paul Furiga, on May. 27, 2015

Ask a successful agent for the three most important words in real estate, and you'll get the answer: "location, location and location." Ask a successful communicator for the three most …

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Topics:storypublic relationsstorytellingstrategic communicationscommunication lessons

by Paul Furiga, on May. 14, 2014

It's hard to conceive of life in the 21st century without considering the impact of science. From our smartphones to satellites and everything between, science defines modern living. Yet sharing the …

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Topics:WordWrite Communicationsstorytelling

by Paul Furiga, on Apr. 11, 2014

In the old days, back when Blackberry was the hot digital platform, enormous time and effort went into website creation and design. Like sculpted works of art, websites resided in …

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Topics:storySEOstorytelling

by Paul Furiga, on Feb. 17, 2014

For the next two weeks, as the Olympic games play out in Sochi, the world will be treated to one repeating story line, over and over again: the hero’s journey …

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Topics:storyWordWrite Communicationsstorytelling

by Paul Furiga, on Feb. 17, 2014

If ever there was a mature industry, cola drinks would have to be it, right? After all, whatever market share Coca-Cola doesn’t have is owned by Pepsi and around the …

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Topics:media relationsstoryWordWrite Communicationsstorytelling

by Paul Furiga, on Jul. 25, 2013

On stage and online, most savvy business leaders know him simply as Gary V. In real life and in business, those who know his story best know him as Gary Vaynerchuk, …

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Topics:social mediastorystorytelling

by Paul Furiga, on Jul. 9, 2013

One of the most intriguing and powerful examples of storytelling is now underway on the Internet and beyond, thanks to the American Red Cross. To me, this is no surprise, …

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Topics:storyWordWrite Communicationsstorytelling

by Paul Furiga, on Apr. 30, 2013

Around the world, airlines will soon begin flying Boeing 787 Dreamliners after months of engineering work to figure out why batteries on some of the planes caught fire. As The New York …

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Topics:storypublic relationsstorytellingbusiness storypr strategy

by Paul Furiga, on Apr. 16, 2013

For several years now, marketers have been trying to convince business leaders around the world that storytelling is a great way to sell more, engage employees and build reputation. For …

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Topics:storyWordWrite Communicationsstorytelling

by Paul Furiga, on Mar. 18, 2013

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - Legendary department store magnate John Wanamaker For most of the last 125 …

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Topics:inbound marketingstorytelling

by Paul Furiga, on Feb. 19, 2013

In South Africa, Olympic star Oscar Pistorius is charged with murder. A double amputee whose carbon fiber “Blade Runner” artificial legs enabled him to compete against able-bodied runners in the …

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Topics:storystorytellingauthentic story

by WordWrite Staff, on Feb. 1, 2013

Could the ancient art of storytelling (in video form) change outdated perceptions? When you think of a typical manufacturing job, does a middle-aged man wearing overalls with dust on his …

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Topics:storymanufacturingstorytellingvideo

by Paul Furiga, on Jan. 14, 2013

When a skeptic tells me that a business-to-business company can’t sell using social media, I flip over to YouTube and demonstrate one of the greatest social media storytelling efforts ever, …

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Topics:storystorytellingbusiness storystorycrafting

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