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    STORYTELLERS BLOG

by Hollie Geitner, on Nov. 29, 2018

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially …

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Topics:media relationspublic relationseventsstrategic communicationscommunityholidaysmedia pitching

by Hollie Geitner, on Oct. 8, 2018

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system, designed to predict user’s trustworthiness on …

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Topics:internal communicationsmedia trainingfacebookstrategic communicationsauthenticity

by Intern, on Aug. 30, 2018

This week at the WordWrite offices, we say goodbye to our interns Beth Turnbull, spring and summer intern, and Megan Thorpe, summer intern, as they return to school to finish …

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Topics:WordWrite Communicationsinternsstrategic communications

by Jeremy Church, on Aug. 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

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Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Paul Furiga, on Apr. 4, 2018

Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …

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Topics:storytellingcontent creationstrategic communicationsbrand journalismcontent

by Jeremy Church, on Oct. 23, 2017

The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …

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Topics:client servicecontent creationstrategic communicationsconsulting

by Hollie Geitner, on May. 5, 2017

“Laugh and the world laughs with you, cry and you're probably watching the wrong channel.” ― Groucho Marx A good laugh is cathartic. I find I’m in a much better …

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Topics:public relationsstrategic communicationscommunications strategy

by Paul Furiga, on May. 27, 2015

Ask a successful agent for the three most important words in real estate, and you'll get the answer: "location, location and location." Ask a successful communicator for the three most …

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Topics:storypublic relationsstorytellingstrategic communicationscommunication lessons

by Jeremy Church, on Dec. 31, 2013

Despite a valiant effort the last few weeks, the Steelers have fallen short of the playoffs (again). That means hockey season is in full swing again, and its popularity in …

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Topics:public relationsstrategic communications

by Jeremy Church, on Jun. 24, 2013

A new Booz & Company survey of 550 CEOs and 325 C-Suite executives reveals that business leaders do not believe in their current approach and don’t think their employees or customers understand …

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Topics:public relationsstrategic communicationscommunications strategycorporate communications

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