by Hollie Geitner, on Dec. 22, 2018
The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …
Read Storyby Dan Stefano, on Aug. 24, 2018
Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …
Read Storyby Paul Furiga, on Jul. 27, 2015
Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …
Read Storyby Paul Furiga, on Jul. 21, 2015
Storytelling, the most successful approach to moving hearts and minds in human history, is perfectly designed for 21st century success in communications and marketing. Why? because our 21st century world …
Read Storyby Hollie Geitner, on Feb. 20, 2015
Instagram, selfie contests, Twitter chats, Reddit interviews, Google Hangouts … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if …
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