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    STORYTELLERS BLOG

by Hollie Geitner, on Dec. 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by Dan Stefano, on Aug. 24, 2018

Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …

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Topics:visual contentstrategycontent marketingvideocontent creationwritingcontent

by Paul Furiga, on Jul. 27, 2015

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …

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Topics:social mediastorystrategystorytellingnikesouthwest

by Paul Furiga, on Jul. 21, 2015

Storytelling, the most successful approach to moving hearts and minds in human history, is perfectly designed for 21st century success in communications and marketing. Why? because our 21st century world …

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Topics:public relationsstrategybusiness storysynaptic storytelling

by Hollie Geitner, on Feb. 20, 2015

Instagram, selfie contests, Twitter chats, Reddit interviews, Google Hangouts … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if …

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Topics:public relationsresultsstrategycommunications strategymarketing strategy

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