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    STORYTELLERS BLOG

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Intern, on Jun. 22, 2018

Having the opportunity to travel the world as a college student is a truly remarkable experience. I recently had the good fortune to travel throughout central and northern Italy as …

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Topics:media relationsWordWrite Communicationspublic relationsinternal communicationsinternstraditional PRItaly

by Robin Rectenwald, on Aug. 3, 2017

At WordWrite, we make our relationships with journalists a top priority. As public relations professionals, we know that finding the right journalist for the right story is key to getting …

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Topics:media relationspublic relationsjournalismtraditional PR

by Paul Furiga, on Nov. 4, 2016

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and the lessons) are …

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Topics:public relationsstorytellingtraditional PRcommunication lessons

by John Durante, on Jun. 5, 2012

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung (pronounced YUUNG; 1875-1961). In …

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Topics:storypublic relationsstorytellingtraditional PR

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