STORYTELLERS BLOG

A version of this post previously appeared on the Public Relations Professionals of India blog. In the United States and increasingly around the world, the most commonly accepted definition of …

Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …

Can you think of the last time you called an ambulance? Chances are, it was probably a bit of a scary situation. Whether for a broken leg or something more …

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …