The Recipe for Social Media Content
by WordWrite Staff, on Feb. 5, 2013
Like anything, having a plan for your company’s social media posts is important. Depending on how much you’re sharing on a daily basis, finding new and interesting material to tweet and post about can become difficult. You’ll be amazed at how quickly you run out of ideas and inspiration.
The trick to any successful social media plan is variation and moderation. You don’t want to be a bullhorn shouting only about yourself, but you want people to know who you are, and what you’re about. Below is our recipe for mixing up a batch of social media success.
A half-cup of your original content
This part is all you. Any blogs, offers and links back to articles and white pages on your website fall under this category. The products or services you sell should be displayed in the content you share with potential consumers. Why should they buy your product? What makes your service the best? Your content helps answer these questions.
A half-cup content from other industry thought leaders
Don’t tell people you know the industry, prove it to them. Sharing and retweeting content from other industry leaders shows you’re on top of what’s happening in your field and passes the bullhorn to someone else for a while. Interacting with others in your field also helps open up the possibility they’ll share your content with their followers.
A heaping tablespoon of news and current events
Newsjacking is all the rage right now, but just staying on top of what is happening in your city, country and worldwide gives you the advantage of being able to share news as it happens. What aspect of the news relates to your company and industry? More then you might think. Staying ahead of the curve and posting timely updates makes you relevant and informed.
A dash of humor
Occasionally it’s nice to break stride and post something funny. Show that you’re not just a robot behind the screen, but a company with personality and humor. Keep it clean and classy, but have a little fun every once in a while. Your followers and fans will enjoy it.
Although there may be no secret formula, this recipe should help you come up with ideas for content. Again, your best bet for gaining and keeping an engaged audience is diversifying the content you share.