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Professional Storytelling and Strategic Communication Perspective Blogs : business story

Storylines Live Episode 10: Exploring the Art of Connection and Workplace Empowerment with Eric Guy

In Episode 10 of Storylines Live, host Paul Furiga spoke with Eric Guy, a long-time friend and...

Storylines Live Episode 9: Growing and Marketing Your Law Firm with Ken Hardison

Our ninth episode of the Storylines Live podcast features host Paul Furiga’s insightful discussion...

Storylines Live Episode 6: Custom Solutions for Business Growth with Diane Helbig

WordWrite is back with another exciting episode of Storylines Live, where we chat with Diane...

Storylines Live Episode 5: Understanding the Value of People in Business with Dave Bookbinder

In episode 5 of Storylines Live, Paul Furiga, WordWrite chief storyteller and podcast host, chatted...

Storylines Live Episode 3: Achieving Law Business Growth with Steve Fretzin

In episode three of Storylines Live, Paul welcomes legal business development coach Steve Fretzin...

Great content is still king for marketing ROI

The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave...

Storylines Live Episode 1: Maximizing the Value of User-Generated Content with Jason Falls

In the ever-evolving world of digital marketing – where everyone has a “brand” and people are...

The Present and Future of PR: Applying the Right Mix of Content and Storytelling for Business Growth

The continuing explosion of content creation tools online is in many ways a sign of how far we have...

Credentials are great — but they’re only details in your Story

“You have two letters trailing your name and they start with an ‘M, you say? Won’t that look good...

Speak Up: How (and Why) to Podcast Your Business Story

Raise your hand if you’ve listened to a podcast in the past month.

An Archetype in Action: What a Toy Store Teaches Us About Living Your Story

It’s hard to find a better definition of a “brick-and-mortar store” than LEGO’s New York City shop....

WHOGAS & WIIFM: What a Pair of Absurd Acronyms Reveal About Effective Business Storytelling

Everyone knows about the classic 5 W’s of journalism — who, what, when, where and why — and that...