Professional Storytelling and Strategic Communication Perspective Blogs : media pitching

The best way to reach journalists is the most obvious: Start with a good story

The principle of Occam’s razor suggests the simplest solution is almost always the best.

Against...

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We...

How to reach out to media during COVID-19 pandemic

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read...

Uncovering compelling human interest stories to promote an event

Time-honored traditions and events are part of the fabric of our lives. They warm the heart,...