Professional Storytelling and Strategic Communication Perspective Blogs : pr strategy

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We...

How to reach out to media during COVID-19 pandemic

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read...

Crisis Response Phase Three: Sharing your story when the coronavirus crisis is over

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe...

Crisis Response Phase Two: Winning Hearts & Minds

Can We Learn Marketing and PR Tips from Real Housewives of Reality TV?

I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something...