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    STORYTELLERS BLOG

by Paul Furiga, on Sep. 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by Noah Fleming, on Sep. 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by Logan Armstrong, on Sep. 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

by Paul Furiga, on Aug. 30, 2019

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

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Topics:storystorytellingagency newsbusiness story

by Keira Koscumb, on Aug. 29, 2019

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

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Topics:marketingcommunication lessonsbig ideasinnovation

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Jeremy Church, on Aug. 14, 2019

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …

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Topics:consultingcommunications strategyadding valuebig ideas

by Robin Rectenwald, on Aug. 8, 2019

We’re living in a content-driven world these days, and there are so many ways to share content. For example, say you’ve been asked to speak at an event or on …

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Topics:content marketingcontent creationcontentowned content

by Erin Hogan, on Jul. 31, 2019

We’ve all been there. You sign up for what you think is going to be an educational, informative webinar and by the time you block off your calendar, log on …

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by Paul Furiga, on Jul. 24, 2019

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

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Topics:storycrisis communicationsstorytelling

by Noah Fleming, on Jul. 17, 2019

The idea of creating a monthly, quarterly, or annual report can be a stressful time for digital marketers, especially with paid digital advertising, since a chunk of your company’s or …

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Topics:digital marketingdigital advertisingdigital reporting

by Hollie Geitner, on Jul. 11, 2019

From Grey Street to Somewhere Over the Rainbow: Adding color, clarity and purpose to your communications I’m a '90s girl. I came of age when grunge was in, and the …

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Topics:business storyauthentic storycommunications strategy

by Dan Stefano, on Jul. 9, 2019

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …

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Topics:storytellingcommunication lessonslee lacoccaauto industryFordcar salesman

by Robin Rectenwald, on Jun. 27, 2019

In a recent blog post, we touched on how customers choose a brand based on what it represents or how it makes them feel. This is worth a deeper discussion, …

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Topics:business storyauthentic storyemotional intelligenceintegrated marketing campaign

by Jeremy Church, on Jun. 20, 2019

Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …

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Topics:authentic storyopposite the editorial pageop-edopinion news best practicesopinion news

by Dan Stefano, on Jun. 13, 2019

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

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Topics:storytellingbusiness storyauthentic story

by Keira Koscumb, on May. 29, 2019

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is …

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Topics:digital marketingdigital strategybrand personality

by Hollie Geitner, on May. 22, 2019

Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the US …

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Topics:crisis communicationsmedia coaching and trainingkey message planmedia communications

by Erin Hogan, on May. 16, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we …

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Topics:digital marketingdigital strategybuyer personadata mining

by Hollie Geitner, on May. 1, 2019

If you’ve been following us awhile you know we are the agency of Story. WordWrite was the dream of our founder and CEO, Paul Furiga. He believed thoughtful and powerful …

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Topics:storystorytelling

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