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    STORYTELLERS BLOG

by Robin Rectenwald, on Jan. 16, 2020

Media interviews aren’t easy. On-camera interviews are even more intimidating. So how do you stop dreading phone calls from the media? Interviewing is like writing. It’s a skill you should …

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Topics:media relationspublic relationsmedia trainingPVTC

by Robin Rectenwald, on Dec. 30, 2019

We thought 2018 was a big a year for WordWrite. In 2019, our 18-year-old story continued to delight us with twists and turns. From a new brand to a new …

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Topics:WordWrite Communicationsagency news2020

by Megha Pai, on Dec. 20, 2019

The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …

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Topics:storytellingmarketing strategy2020Media Association of Pittsburgh

by Corinne Hebestreit, on Dec. 12, 2019

In August, I received the call from WordWrite asking me to join their team as the fall intern. It was my opportunity to gain experience at an agency before graduating …

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Topics:internspublic relations internshipstudents in pragency life

by Paul Furiga, on Dec. 4, 2019

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …

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Topics:storytellingjournalismauthentic storyfred rogersa beautiful day in the nieghborhood

by Keira Koscumb, on Nov. 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Logan Armstrong, on Nov. 15, 2019

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going …

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Topics:digital marketingmarketing strategyspotify adsaudio marketingsocial media advertising

by Robin Rectenwald, on Nov. 8, 2019

It’s amazing to think how long humans have been using stories to connect and to teach important lessons. From cave drawings and Egyptian hieroglyphics to journalism and story time in …

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Topics:eventsstorytelling

by Jeremy Church, on Nov. 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

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Topics:public relationscrisis communicationshouston astrosworld series

by Erin Hogan, on Oct. 23, 2019

We’re a lucky group here at WordWrite. In any given year, our team is traveling to conferences, sitting in on webinars, attending local marketing events and even hosting a few …

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Topics:professional development

by Hollie Geitner, on Oct. 16, 2019

Credit: Ellen DeGeneres A football game made headlines recently. Well, yes, it’s football season, so what’s the big deal, you ask? This wasn’t just any football game. It was a …

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Topics:communication lessonsmessaginginclusionbiasdiversity

by Dan Stefano, on Oct. 9, 2019

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It …

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Topics:communitycommunication lessonsstorycraftingtrustmessaging

by Corinne Hebestreit, on Oct. 2, 2019

Short-form video is certainly rising in popularity, and with a new app sweeping up the young-adult market, businesses and brands are jumping on board. While you’ve most likely heard of …

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Topics:storyvideodigital marketingdigital marketing campaignTikTok

by Erin Hogan, on Sep. 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Paul Furiga, on Sep. 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by Noah Fleming, on Sep. 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by Logan Armstrong, on Sep. 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

by Paul Furiga, on Aug. 30, 2019

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

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Topics:storystorytellingagency newsbusiness story

by Keira Koscumb, on Aug. 29, 2019

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

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Topics:marketingcommunication lessonsbig ideasinnovation

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

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