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    STORYTELLERS BLOG

by Robin Rectenwald, on Nov. 8, 2019

It’s amazing to think how long humans have been using stories to connect and to teach important lessons. From cave drawings and Egyptian hieroglyphics to journalism and story time in …

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Topics:eventsstorytelling

by Jeremy Church, on Nov. 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

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Topics:public relationscrisis communicationshouston astrosworld series

by Erin Hogan, on Oct. 23, 2019

We’re a lucky group here at WordWrite. In any given year, our team is traveling to conferences, sitting in on webinars, attending local marketing events and even hosting a few …

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Topics:professional development

by Hollie Geitner, on Oct. 16, 2019

Credit: Ellen DeGeneres A football game made headlines recently. Well, yes, it’s football season, so what’s the big deal, you ask? This wasn’t just any football game. It was a …

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Topics:communication lessonsmessaginginclusionbiasdiversity

by Dan Stefano, on Oct. 9, 2019

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It …

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Topics:communitycommunication lessonsstorycraftingtrustmessaging

by Corinne Hebestreit, on Oct. 2, 2019

Short-form video is certainly rising in popularity, and with a new app sweeping up the young-adult market, businesses and brands are jumping on board. While you’ve most likely heard of …

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Topics:storyvideodigital marketingdigital marketing campaignTikTok

by Erin Hogan, on Sep. 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Paul Furiga, on Sep. 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by Noah Fleming, on Sep. 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by Logan Armstrong, on Sep. 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

by Paul Furiga, on Aug. 30, 2019

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

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Topics:storystorytellingagency newsbusiness story

by Keira Koscumb, on Aug. 29, 2019

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

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Topics:marketingcommunication lessonsbig ideasinnovation

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Jeremy Church, on Aug. 14, 2019

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …

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Topics:consultingcommunications strategyadding valuebig ideas

by Robin Rectenwald, on Aug. 8, 2019

We’re living in a content-driven world these days, and there are so many ways to share content. For example, say you’ve been asked to speak at an event or on …

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Topics:content marketingcontent creationcontentowned content

by Erin Hogan, on Jul. 31, 2019

We’ve all been there. You sign up for what you think is going to be an educational, informative webinar and by the time you block off your calendar, log on …

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by Paul Furiga, on Jul. 24, 2019

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

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Topics:storycrisis communicationsstorytelling

by Noah Fleming, on Jul. 17, 2019

The idea of creating a monthly, quarterly, or annual report can be a stressful time for digital marketers, especially with paid digital advertising, since a chunk of your company’s or …

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Topics:digital marketingdigital advertisingdigital reporting

by Hollie Geitner, on Jul. 11, 2019

From Grey Street to Somewhere Over the Rainbow: Adding color, clarity and purpose to your communications I’m a '90s girl. I came of age when grunge was in, and the …

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Topics:business storyauthentic storycommunications strategy

by Dan Stefano, on Jul. 9, 2019

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …

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Topics:storytellingcommunication lessonslee lacoccaauto industryFordcar salesman

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