STORYTELLERS BLOG

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …

As I write this, the sun is out. The warm glow reminds me of what turned out to be my final trip before the pandemic hit. The workshop I’d attended …

We find ourselves in a catch-22. People across the world have instant access to more information than at any point in human history. But depending on the chosen source, we …

To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling. In my book, “Finding Your Capital …

A version of this post previously appeared on the Public Relations Professionals of India blog. In the United States and increasingly around the world, the most commonly accepted definition of …

Get ready to hear a lot about the fabled “First 100 days” for about the next, oh, 100 days or so. So it goes any time a new president comes …

How do you top a year that included a new brand, new website, new office and new podcast? That’s what WordWrite’s 2019 looked like, so we knew we’d have big …

Recent projections suggest the amount of time spent on media in the U.S. averages 13 hours and 35 minutes per day. With all of this screen time, marketers should have a …

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …

Since 2012, HubSpot’s INBOUND Conference has attracted big-name speakers, such as Michelle Obama, Gary Vaynerchuk, Issa Rae and countless others. Last year’s event was the largest ever, bringing over 26,000 …

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong. Why teach an old dog new tricks? In fact, why aren’t these …

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

When states initially moved into quarantine and lockdown procedures in March, the hope was the curve would be flattened and life would return to somewhat normal. Unfortunately, that hasn’t happened …

There is a lot of digital clutter out there these days. I don’t know about you, but I’m growing tired of the countless webinars promising “the secret to X,” only …

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

Your business space is more competitive than ever. You work hard to gain an edge and that’s why you’ve invested heavily in marketing and communications. But you also question if …

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …