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    STORYTELLERS BLOG

by Jeremy Church, on Jul. 28, 2020

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

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Topics:crisis communicationscrisis planningcovid-19

by Robin Rectenwald, on Jul. 24, 2020

Your business space is more competitive than ever. You work hard to gain an edge and that’s why you’ve invested heavily in marketing and communications. But you also question if …

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Topics:marketing strategychapter seriesmarketing audits

by Keira Koscumb, on Jun. 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Robin Rectenwald, on Jun. 8, 2020

Now more than ever, the value of sharing, protecting and amplifying your organization’s authentic story is critical. Take a hard look at your team and objectively assess where it stacks …

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Topics:professional developmentchapter series

by Jeremy Church, on Jun. 5, 2020

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

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Topics:crisis communicationsauthentic storycovid-19

by Robin Rectenwald, on May. 28, 2020

Most crises are predictable. While no one could have predicted the exact timing or severity of COVID-19, even a global pandemic had been predicted by experts for some time. As …

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Topics:crisis communicationsmessage pyramidcommunications strategycrisis planningmessaging

by Dan Stefano, on May. 5, 2020

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

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Topics:brand journalismcommunications strategycoronaviruscovid-19grammarpunctuation

by Logan Armstrong, on Apr. 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Paul Furiga, on Apr. 10, 2020

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 30, 2020

In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 18, 2020

In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on …

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Topics:crisis communicationscommunications strategycrisis planningcoronaviruscovid-19

by Dan Stefano, on Mar. 12, 2020

From political campaigns to coronavirus, simultaneous with news stories breaking down stump speeches, debates and briefings we see fact-checking articles in a greater number than ever before. It’s a sign …

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Topics:authenticityauthentic storycommunications strategyfact checkinghonest communication

by Jeremy Church, on Mar. 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

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Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

by Logan Armstrong, on Feb. 26, 2020

The lines between earned and paid media have begun to look like the world around me before I put my contacts in every morning – seriously blurred. The most recent …

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Topics:google advertisingdigital marketingdigital strategydigital advertisingppc adsserp

by Paul Furiga, on Feb. 19, 2020

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or someone (something?) like her. AREL is not a person and, in fact, it’s my …

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Topics:storytellingautomated journalismAREL

by Erin Hogan, on Feb. 7, 2020

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …

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Topics:public relationsmarketing

by Megha Pai, on Jan. 30, 2020

We’ve seen social networks evolve from a place to connect only with people you know to a place where brands can connect with their fans. It’s a medium that’s forever …

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Topics:social mediasocial media strategyTikToksocial media 2020short-form video

by Dan Stefano, on Jan. 22, 2020

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire questions at them, or the lights, cameras and uncomfortable actions of the media directed their …

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Topics:media relationsmedia coaching and trainingmedia traininginterviewing

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