STORYTELLERS BLOG

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

Most crises are predictable. While no one could have predicted the exact timing or severity of COVID-19, even a global pandemic had been predicted by experts for some time. As …

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …

In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on …

From political campaigns to coronavirus, simultaneous with news stories breaking down stump speeches, debates and briefings we see fact-checking articles in a greater number than ever before. It’s a sign …

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

The lines between earned and paid media have begun to look like the world around me before I put my contacts in every morning – seriously blurred. The most recent …

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or someone (something?) like her. AREL is not a person and, in fact, it’s my …

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …

We’ve seen social networks evolve from a place to connect only with people you know to a place where brands can connect with their fans. It’s a medium that’s forever …

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire questions at them, or the lights, cameras and uncomfortable actions of the media directed their …

Media interviews aren’t easy. On-camera interviews are even more intimidating. So how do you stop dreading phone calls from the media? Interviewing is like writing. It’s a skill you should …

We thought 2018 was a big a year for WordWrite. In 2019, our 18-year-old story continued to delight us with twists and turns. From a new brand to a new …

The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …

In August, I received the call from WordWrite asking me to join their team as the fall intern. It was my opportunity to gain experience at an agency before graduating …

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …