"We don't develop a love of story. We are born with it."
Chapter 6, Page 107
"Audiences are hungry for meaning, but they struggle to find it in a sea of information. You can provide it by sharing your story."
Chapter 1, Page 4
Business leaders who are tired of being told you must lie to customers and prospects to sell to them
Business leaders who are tired of classic advertising that doesn't deliver results
Business leaders who don't feel their marketing captures the essence of their organization
Business leaders who are frustrated that potential customers can't see what makes them unique
