An amusement park during the day
Hollie Geitner


Vice President, Culture and Brand Ambassador

As a member of the leadership team, Hollie is responsible for leading several client accounts and is a go-to when it comes to crisis communications assistance. Additionally, she oversees marketing and sales functions for WordWrite and is a regular contributor to the WordWrite Storytelling Blog.

Prior to joining WordWrite back in 2011, Hollie was vice president of marketing and communications for the Pittsburgh Downtown Partnership, where she played a key role in several large and notable events, including Light Up Night, the renovation of historic Market Square and the Pittsburgh G-20 Summit. For two years she was manager of internal communications at Allegheny Energy, regularly interacting with the CEO and his leadership team as the company navigated significant internal changes. She began her career in health care as a member of the corporate communications department at Pennsylvania Blue Shield. In 2001, she transferred to Pittsburgh when the company grew and expanded as Highmark Blue Cross Blue Shield.

A 1997 graduate of Shippensburg University of Pennsylvania, she received her Bachelor of Arts degree in communication/journalism.

When she’s not out cheering on her kids in their various activities, Hollie is an active member of the Women’s Leadership Council of the United Way of Southwestern Pennsylvania and also volunteers with the Women’s Center and Shelter and other area organizations — not to mention a charity half-marathon runner for Light of Life Rescue Mission.

In her spare time, Hollie enjoys getting outdoors and kayaking or running along Pittsburgh’s beautiful river trails. She’s a lover of all things vintage and is often dragging her family out to vintage fairs and markets. She also enjoys crafting and home improvement projects with her husband.


  1. Hollie is not afraid of heights — in 2015 she went skydiving to celebrate her 40th birthday. If you ask her to explore caves or confined spaces, that’s another story.
  2. At age 17, she traveled to Russia as an exchange student, just three months after the dissolution of the Soviet Union.
  3. She took up running as an adult and after a hiatus to have children, she returned to the pavement in 2014. Over the years, she’s run eight half marathons and about seven other shorter races. One of her favorites is Pittsburgh’s 10K Great Race.
You either walk inside your story and own it or you stand outside and hustle for your worthiness.                                                   – Brené Brown


Meeting with clients and our team
Learning new skills and trends in the industry
Participating in strategy sessions
Networking with other women leaders
Getting my dose of the daily news
Rushing to make it to a class at the gym