Download our checklist to better understand and evaluate your marketing efforts, from strategy to execution and results. The more you can check off, the closer you are to a complete strategy.
Many of us at WordWrite have professional roots in journalism. And just like dedicated reporters, we uncover, develop and share great, untold stories. In a marketing sense, the most important story for an organization is what we call their Capital S Story. These are the stories that answer "why" — why someone would buy from you, work for you, invest in you or partner with you.
StoryCrafting, a comprehensive and collaborative process, is how we identify an organization’s Capital S Story. Want to learn more? Discover the 5 W's (Who, What, Where, When and Why) of StoryCrafting here.
