WordWrite Presentations and Speaking Appearances

The slides for the following presentations can all be found and downloaded here.

Wednesday, April 1, 2015

"PR in a Social World: Breaking Through the ClutterHolliePPUFINAL
Point Park University
Presented by Hollie Geitner, WordWrite Communications 

In a cluttered world, how has PR changed and how can companies stand out from the crowd? WordWriter Hollie Geitner delivered a presentation to graduate students at Point Park University covering how the PR industry has changed, including the introduction of new tools and platforms, while also sharing how to crafting messages and create content that helps businesses stay relevant in a crowded, busy world.

Thursday, November 21, 2013

"Applying Traditional Communication Skills for Social Media Success"
IABC Pittsburgh
Presented by Mila Sanina, Pittsburgh Post-Gazette; Paul Furiga, WordWrite Communications; Elizabeth Pagel-Hogan, Sweet Tooth Communications, LLC 

With the emergence of social media, many communicators struggle to apply their time-honored skills to this new communications tool. And many think it should only be entrusted to a younger generation that has essentially grown up with it. Although social media can be a game changer, it should be embraced as another method of enhancing the planning and creation of compelling content.

Friday, May 18, 2012

"How to Lose Followers and Alienate Fans. NOT!"
Tweet, Like + Be Social! at PNC Park
Presented by WordWrite President and CEO Paul Furiga, Vice President Hollie Geitner and Senior Account Executive Emma Walter

Want to be a rock star in social media? Learn some simple tips for generating compelling content that will keep your fans and followers wanting more. Plus, we’ll show you how to re-word your posts to make them stand out in the crowded social media room. 

Thursday, May 5, 2011

"Beyond Your Zappos Case Study: B2B Social Media Strategies for the Rest of Us"
PRSA 2011 Digital Impact Conference (New York, N.Y.)
Presented by WordWrite President and CEO Paul Furiga and Account Executive Samantha Wannemacher

We’ve all heard about the successful social media efforts of Zappos, Southwest Airlines and the like. But what about the 94 percent of U.S. companies with sales of $1 million or less? In this program, you’ll hear case studies, learn best practices and get social media strategies and tactics for smaller, less “brand name” business-to-business clients.

In addition to the complete presentation, which you can find here, we have made the tools from Paul and Samantha's recent Digital Impact Conference presentation available to get you started in social media as a Business-to-Business or SMB company here.

Thursday, February 17, 2011

Storytelling for Communicators Through Traditional & Social Media
IABC Cleveland 2011 February Lunch/Workshop (Cleveland, Ohio)
Presented by WordWrite President and CEO Paul Furiga

Reinvigorate your writing with insights from Paul Furiga of WordWrite Communications at this special lunch plus one-hour, hands-on workshop. First, learn how to evoke emotion and make your message more memorable with storytelling techniques. Then, stay to practice adapting your story for your website, e-newsletter, blog, Tweet and more to maximize your value and exposure.

In addition, we have made the tools from WordWrite CEO Paul Furiga's recent presentation to IABC Cleveland available to get you started in tapping the powerful StoryCrafting communication process to deliver bottom-line results for your organization here.

Thursday, November 18, 2010

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Secrets to Better Blogging: How to Build Readership & Get Noticed Online; 5th Annual Pennsylvania Business Technology Conference (Pittsburgh, Pa.)
Presented by WordWrite President and CEO Paul Furiga

Blogging is easy; building relationships and using your online diary to build an image isn't quite so simple.

In this presentation, Paul Furiga will tell what it takes to make an impact, build a name for yourself, and promote your expertise.

Monday, October 25, 2010

How NOT To Get a Job After Graduation (and how to use social media to help you get one)
Clarion University (Clarion, Pa.)
Presented by WordWrite Senior Account Executive Deanna Ferrari

Monday, October 18 - Tuesday, October 19, 2010

Let’s Get Real: How and Why Your Organization and Clients Must Communicate Authentically Today or Suffer the Consequences
2010 IABC Heritage Region Conference (Philadelphia, Pa.)
Presented by WordWrite President and CEO Paul Furiga

WordWrite President and CEO Paul Furiga will redefine the current buzzword of “authenticity” and demonstrate the social media marketplace’s power to punish those organizations that dare to behave “inauthentically.” Attendees will receive key takeaways, including an assessment tool to determine your organization’s authenticity (or that of your clients) plus tools and techniques that you can quickly implement to improve the authenticity of your organization or the clients you serve.

Thursday, October 21, 2010

Telling, and Selling, Your Hospital Quality Story
Hospital and Healthsystem Association of Pennsylvania Annual Public Relations Conference (Harrisburg, Pa.)
Presented by WordWrite President and CEO Paul Furiga

Paul Furiga of WordWrite Communications offers a unique approach that will help you develop the fundamentals of your daily public relations, media relations and marketing challenges into a well-told story that connects you to your audiences. Then, by linking your custom, authentic story with deep undercurrents of shared cultural meaning, your audience can better relate to and benefit from a perspective about you that is real, lucid and satisfying. Before forming WordWrite in 2002, Furiga held a variety of public relations, media, and government positions, including vice president at Ketchum public relations, editor of the Pittsburgh Business Times, and legislative aide to U.S. Senator Paul Simon of Illinois.

For more information about this conference, visit http://www.haponline.org/.

Monday, October 11, 2010

Social Media: A New Tool in Media Relations
Point Park University (Pittsburgh, Pa.)
Presented by WordWrite Senior Account Executive Deanna Ferrari

Saturday, September 18, 2010

Tweeting to 13.1 Miles: How Social Media is Impacting Health and Fitness
PodCamp Pittsburgh 5 (Pittsburgh, Pa.)
Presented by WordWrite Senior Account Executive Deanna Ferrari

It’s no question social media has changed the way we communicate, but it has also tremendously impacted the health and fitness world. With the explosion of “foodie” and fitness blogs, people have a new way to approach a healthy lifestyle. Instead of reading about celebrity diets in US Weekly, you can watch a real person’s day-to-day fitness routine, meal plans and get real-life tips on everything from losing weight to running a marathon. In this session, Deanna will change up her usual PR and social media presentation routine to discuss one of her passions – health and fitness – and the positive impacts social media has had in this area. (Session runs from 11:00-11:45 a.m. in Room D (739) at the Art Institute of Pittsburgh.)

To learn more about PodCamp, visit http://podcamppittsburgh.com/.

Thursday, June 17, 2010

Innovative Writers
The Entrepreneurial Thursdays Happy Hour Show With Jessica Lee (Pittsburgh, Pa.)
Featuring WordWrite President and CEO Paul Furiga

This live music show will feature vocalist Jessica Lee with some of Pittsburgh's great jazz and R&B artists at Little E's Jazz and Blues in Pittsburgh. Paul will serve as a panelist during the breaks with some of the city's leading entrepreneurs and innovators for this networking event.

Thursday, June 10, 2010

Why PR is More Important—and More Affordable Than Ever: How Social Media & Online Networks Are Changing The Game
12th Annual Entrepreneur's Growth Conference (Pittsburgh, Pa.)
Presented by WordWrite President and CEO Paul Furiga

WordWrite President and CEO Paul Furiga will lend his expertise of two decades in public relations, journalism and government, and award-winning storytelling skills to speak at this conference that empowers new and seasoned entrepreneurs with information designed to catalyze business growth. Paul will be presenting along with Jami Broom of ClicksInternetMarketing.com to give the audience valuable insight into the world of digital storytelling. The moderator will be Lauren Lawley Head, editor of the Pittsburgh Business Times.

Thursday, May 13, 2010

Business Development for Social Media
Hospital Council of Western Pennsylvania's Allied Membership Meeting (Pittsburgh, Pa.)
Presented by WordWrite President and CEO Paul Furiga

Attendees will learn how their businesses can use social media to tell their stories digitally, focusing specifically on using LinkedIn for business to business benefits. WordWrite is one of Hospital Council’s allied members. To view the presentation online, click here.

Monday, March 29, 2010

The Real Benefits of Social Media
Meeting Professionals International, Pittsburgh Chapter (Pittsburgh, Pa.)
Presented by WordWrite President and CEO Paul Furiga

Attendees will receive hands-on methods of using social media to increase meeting attendance and add value and excitement to your meetings; learn ways meeting planners and suppliers can work together to provide a more well-run meeting using social media networks; and learn the "politics" of each social media network and how to use them to achieve your goals in your current position. You will leave this event with an exciting "to do" list that you can use the moment you return to the office.

Monday, March 29, 2010

Social media and public relations: case studies from WordWrite Communications
Slippery Rock University (Slippery Rock, Pa.)
Presented by WordWrite Account Executive Deanna Ferrari

Thursday, November 19, 2009

Attracting Customers using PR Storytelling
Pittsburgh Internet Marketing & SEO Group (Pittsburgh, Pa.)
Presented by WordWrite President and CEO Paul Furiga and Account Executive Deanna Ferrari

WordWrite's unique approach to public relations, storytelling, builds two-way, ongoing relationships with the audiences our clients need to reach. In the digital age, this story can be fine-tuned and even more engaging with the social media tools available today and in the years to come.

Thursday, November 12, 2009

Advertising & PR 2.0: Budget-Friendly Practices for Building Sales & Market Share in the Digital Age
The 4th Annual Duquesne University Small Business Development Center Technology Conference (Pittsburgh, Pa.)
Presented by WordWrite Account Executive Deanna Ferrari

In this uncertain economy, social media exploded at just the right time. Along with presenter Curtis Brown of Jireh Mobile, Deanna will discuss digital PR tactics to use to grow your business.

Monday and Tuesday, October 19 and 20, 2009

Tales Worth Telling: How the Ageless Power of Stories Delivers Business Success
IABC Heritage Region Conference (Cleveland, Ohio)
Presented by WordWrite President and CEO Paul Furiga

In the 21st century, the traditional cookie cutter approach to communication is dead. In a world inundated by competing information and messages, the audiences you want to reach are hungry for meaning, yet they struggle to find it. You can provide meaning by telling your story, if you tap the ageless power of storytellingTales Worth Telling: How the Ageless Power of Stories Delivers Business Success uses relevant examples from well-known business cases to illustrate how storytelling is directly related to business success.

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Media inquiries should 
be directed to:

Paul Furiga
412.246.0340, ext. 25
412.427.0597 (cell)