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The age-old challenge for public relations or any marketing pros: measuring success.
It’s tough to turn words into numbers, but we use established and proven industry practices — the Barcelona Principles — to measure the return on investment of our efforts. And we can teach you to do the same on your own marketing initiatives.
While the principles include seven measurements distilled from decades of public relations, we can best explain our efforts with these three categories.
News releases, bylined articles, story ideas developed and pitched, digital and social media campaigns. Measure these as soon as they are published and delivered.
Media hits, number of pages views and downloads, social media impressions and interactions. Measure these one month after outputs.
Number of prospects, leads and customers collected, social media growth. Measure this between three and six months after outputs.
WordWrite's 2019 outputs, outtakes & outcomes