In "The Conventional Healthcare Brand: Tired and Dying," you will learn: 

• The five reasons why conventional healthcare "brand" doesn't work anymore.

• The ageless concept of story as the alternative to healthcare brand marketing.

• Why and how story works.

• How your healthcare organization can provide value to and distinction in the marketplace.

Even as healthcare delivery and market economics are quickly changing, healthcare brand marketing remains predictable, outdated and nondistinctive. It is lost in a blizzard of competing noise that is frequently driven by the concept of a marketing brand that is too often hollow and tells little.

Authentic storytelling is an effective marketing communications strategy that builds context and trust while providing value and distinction. Your important brand elements – logos and taglines, for example – still need to exist. But in and of themselves, these elements cannot create market and community value.